Hotel Blue Tree Convention Plaza was inaugurated in March 2002, and is the biggest hotel in Brazil with 656 units. It is a modern and sophisticated complex, located in the neighborhood of Moema, beside the city’s biggest shopping center, Ibirapuera Shopping. Moema is a nice and popular area, nowadays the most indicated area for foreigners.

There are 656 apartments with individually controlled central air-conditioning, two telephone lines, Internet connections, digital safe, cable TV, radio-clock, hair drier and minibar. Floors for non-smokers and an apartment for the physically handicapped

"Noah Plaza Restaurant" with international cuisine, serves breakfast, lunch and dinner and "Noah Bar" with live music.

Leisure facilities are a covered and heated swimming pool, dry and vapor sauna, circular shower, rest room, massage parlor and complete fitness center.

Other facilities are a bar, laundry service and parking lot.

Convention center with 11 rooms and a capacity for up to 1,000 people, comprised of 2 convention rooms with removable dividers, one of them for up to 750 people and the other for up to 200 people, aside from 6 meeting rooms for up to 50 people. Ample foyer with natural lighting. 3,000 m² area for hosting exhibits. Fully equipped Business center.